By Dr. Matthew Loop
Alright, some of you are probably wondering, "What the heck is viral marketing?" Let me clear something up fast. "Viral marketing" is in no way related to a computer virus. On the contrary, this term is referring to a marketing plan which propagates like a virus. Simply put, from one person to the next at high speed.
It is otherwise known as "buzz marketing," but viral marketing just refers to any trick or strategy to establish buzz, while getting other individuals to market you product or service for you. This is all done with no extra effort on your behalf. This can be extremely effective for real estate professionals like investors, realtors, agents, brokers and it's very lucrative.
Take for example sending an email, bulletin, or message concerning a thought about real estate to about 100 people, and having 15% of the recipients pass it on to 100 people and 15% of those folks do the same, etc. Do you see how this pyramid effect extends to hundreds of thousands of people?
This is the very genius behind viral marketing. It's about getting your message out to exponentially more people than you ever could have by conventional means. It seems sneaky, but you can basically target prospects that will then be converted to your message and begin to promote it.
The key way of doing this is by tapping into the massive popularity of online games, videos, graphics, and the like on social media powerhouse sites like MySpace to create a huge base of online friends and members.
Take advantage of this viral approach when you send out any messages, bulletins, comments and blogs into the market. My training series is comprised of 30 easy-to-follow videos that will take you step by step to your own success in real estate, chiropractic practice, network marketers and so many more.
I can't stand to see another real estate marketer make another whopping mistake on MySpace, but it happens more than you can imagine. This can greatly hinder your future growth. Don't make your profile look like a big promo ad, glaring in everyone's face. Not only will it look like Spam and people will be turned off by it, but MySpace might just pull your profile for unregulated solicitation.
You don't want to lose your opportunity to harness the power of Web 2.0, so make sure you do it the right way from the beginning. Draw a huge friend list with a personable profile, and begin to market ever so softly to your new friends.
About the Author:
Utilize social networks to easily get an extra 15-20 fresh buyers and sellers / month with easy
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